In 2023, I had the chance to completely rebrand the Cabbagetown Farmers’ Market. While the original brand reflected the market's quaint nature, it didn't capture the vibrant and colorful essence of the neighborhood, one of the most beautiful in Toronto. Drawing inspiration from the stunning gardens, historic bay and gable architecture, and the community-focused atmosphere, I aimed to create a dynamic identity that would attract new visitors and resonate with existing patrons.

The new brand, featuring bold, striking colors and hand-drawn elements, was warmly received by local patrons. As a result, market attendance increased tenfold over the next year.