Lost & Found
BRAND, DIGITAL, BRAND STRATEGY
In the aftermath of the COVID-19 lockdowns, the Canadian Children's Literacy Foundation (CCLF) launched "Lost & Found," a platform for Canadian children to express their pandemic experiences through art and writing, preserving these stories for future generations.
While at Pilot PMR, I crafted the branding identity, logo, graphics, and website for "Lost & Found," aiming to mirror the vibrant spirit of Canadian youth. The initiative reached over 5,000 families and received significant media attention with over 140 features across top Canadian news outlets, including endorsements from notable figures like astronaut Chris Hadfield.
The "Lost & Found – Pandemic Stories of Discovery by Kids in Canada" exhibition will continue to share these poignant tales online until 2025, capturing a unique slice of history through the voices of its youngest narrators.