Marzano, a fictional luxury Italian liquor brand tailored for the North American market, required a visual identity that captures the rich essence of Italy. The packaging, inspired by traditional Italian signage and tile designs, is crafted to blend seamlessly into any Italian’s alcohol cupboard while standing out with a bold, nostalgic appeal. With ingredients sourced from Marzano family farms throughout Italy, the design connects with Italians living abroad and offers tourists a way to reminisce about their cherished memories in Italy, creating a warm and authentic experience both visually and through the product itself.