At Pilot PMR, I led the rebranding of Practice Better, an all-in-one practice management platform for health and wellness professionals. The goal was to elevate the brand, helping them stand out in a competitive market and attract investment. After taking over from a previous designer in the early concept stages, I redeveloped the full branding identity and brand guide, ensuring consistency across all brand assets. The strategy, centered around the tagline "rebalancing health," was visually represented by a logo inspired by two BOSU balls balancing on each other, symbolizing the company's unique position in the market—bridging care provision with business operations.