TWO-NIL reimagined Mercury Espresso’s brand identity, building on the iconic lightning bolt motif that defined their previous look. The rebrand infused more character into the identity, emphasizing its dual role as a vibrant café and a community hub for local art and culture. Known for its dedication to fostering connections—whether through daily conversations with regulars or opportunities for artists to showcase their work—Mercury needed an identity as dynamic as its growing ambitions. Designed with scalability in mind, the refreshed identity positions Mercury to expand its presence across Toronto and beyond.